How can artificial intelligence help you to sell? Access AI

How can artificial intelligence (AI) technology help you to sell? The old spray and pray method, reaching out to as many people as possible, is not working. Falon Fatemi, the CEO of Node.io, told Access AI, "80% of prospects are the wrong people, at the wrong companies, at the wrong time, and we're approaching them with the wrong message." She said that sales and marketing have, "a massive problem of businesses guessing at what their total addressable market (TAM) is and not knowing who the people and companies are they should sell their market into." "Every organisation has a different set of target customers", Falon told us, "and not only that but every sales rep has "Organisations need to really understand the people and companies that they should sell their market into with a high fidelity and level of integrity and data quality." "Then that data needs to be actionable, it needs to be real time, and it needs to be dynamic." Falon's AI company intends to make the 1:1 sales and marketing dream a reality by making sense of the plethora of data we have on the web. "We essentially build a model for every person", Falon said, "Our recommendations are not focused on generalised topics.