5 AI Myths Busted

AI has received a lot of hype in the marketing community -- and for good reason, too. As research and advisory firm Forrester Research notes in its report, "AI Must Learn the Basics Before It Can Transform Marketing," AI-powered marketing applications promise numerous benefits, including efficiency and speed, smarter decision making, and optimized customer journeys and campaign performance. But this hype, or in some cases overhype, has caused some confusion within the marketing industry. Here are five AI myths outlined in the report, and the truths behind them. AI has actually been around for decades.