5 Ways Dark Data Is Changing Data Analytics - SmartData Collective

Dark data is the material a company collects, stores and processes during its daily operations, but typically does not use for purposes that could be beneficial. There are numerous ways dark data is impacting the ways entities analyze and use data. Data collected as part of publicly funded research occurring in the United States and some other nations must be kept in public databases. However, one research study investigated how materials collected in the 1970s and 1980s about zooplankton existed during a time when the technology was not available to publicize that data. Scientists know this kind of dark data could give valuable information about how the ocean has changed since those past generations due to climate change.