Junk websites filled with AI-generated text are pulling in money from programmatic ads

Most companies that advertise online automatically bid on spots to run those ads through a practice called "programmatic advertising." Algorithms place ads on various websites according to complex calculations that optimize the number of eyeballs an ad might attract from the company's target audience. As a result, big brands end up paying for ad placements on websites that they may have never heard of before, with little to no human oversight. To take advantage, content farms have sprung up where low-paid humans churn out low-quality content to attract ad revenue. These types of websites already have a name: "made for advertising" sites.