Schoold Uses Machine Learning to Do Your College Scholarship Hunt Xconomy

Now that high school seniors have made the fateful choice of a college to attend in the fall, their parents are free to pull out tufts of hair as they figure out how to pay for it. Scholarships are life-saving options, but they can be hard to ferret out, says San Francisco-based startup Schoold, which offers a free college-planning mobile app. The company, which uses artificial intelligence techniques to personalize help for individual students, today announced a new "Scholarship" function on its app. It will automatically surface details on study grants and awards that could work for each particular user. The app takes into account the student's intended college, major, interests, and other elements of the profile they create on the app.