Practical Entity Resolution on AWS to Reconcile Data in the Real World

This post was co-written with Mamoon Chowdry, Solutions Architect, previously at AWS. Businesses and organizations from many industries often struggle to ensure that their data is accurate. Data often has to match people or things exactly in the real world, such as a customer name, an address, or a company. Matching our data is important to validate it, de-duplicate it, or link records in different systems together. Know Your Customer (KYC) regulations also mean that we must be confident in who or what our data is referring to. We must match millions of records from different data sources.