4 Ways AI Can Improve Email Marketing

Email marketing is in for a complete overhaul. With AI, email marketing isn't limited to rule-based triggers but has evolved into a means of more in-the-moment personalization. AI has filled in the missing gap between traditional shopping and online shopping with 1:1 personalization. Here are four of the ways AI has changed email marketing for better. You have three seconds to seize the shopper's attention.