Comment: AI and eCommerce – the best interface will be no interface - Essential Retail

Customer behaviour and the development of new technology are inextricably linked, and no technology is poised to impact our daily lives more than artificial intelligence (AI). AI is not a single technology but a convergence of statistical models, algorithms and approaches that make software'smart', whereby it starts to mimic human thinking processes. AI is already present in our digital lives, powering everything from dynamic product pricing on Amazon to song recommendations on Spotify – but we are still only at the dawn of witnessing its power. Perhaps the most impactful uses of AI will be in eCommerce – an area of immense growth in its own right. We are starting to see applications of AI via cognitive technology, a simulation of human thought processes, to respond to natural human language.