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In the last few years, commercial organizations have relied heavily on immersive technology, effectively transforming operations, and even market competition. The internet makes cross-device integration increasingly common, particularly as more devices become connected. And as it becomes easier to connect with one another, the lines between reality and the digital world are increasingly blurred. Although artificial intelligence (AI) and machine learning were huge buzzwords in 2016, in the coming year we expect to see even more cloud users become accustomed to dealing with bots and synchronize their lives and operations to include digital assistants. Last year, Google and Microsoft added more powerful AI services to their cloud platforms.