Why Marketers Have AI on the Brain

As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive. Scott Brinker's MarTech Conference, held this week at Boston's Hynes Convention Center, was certainly no exception as thought leaders, marketing practitioners and vendors were among the 1,500 attendees who had artificial intelligence (AI) on the mind. Brinker himself joked during his Tuesday keynote that he's "legally required to talk about artificial intelligence at a marketing conference." Vendors at MarTech stressed the value of content analysis, automation and understanding customer intent better to deliver superior digital customer experiences. Brinker, conference founder, creator of the Chief Martech blog and vice president of platform ecosystem for inbound marketing provider HubSpot, told attendees during his keynote that AI reinforces the need for better quality data management.