4 ways to accelerate revenue with Dynamics 365 Sales and AI - Microsoft Dynamics 365 Blog

If sales were simple, then every seller and every sales organization would be successful. We're seeing a fundamental shift in the way customers want to engage--instead of relying only on direct contact with sellers, customers more frequently use digital channels to get answers to questions and even to make purchasing decisions. The seller is moving from guiding every step of the sales process to being a trusted advisor. To fill this role, sellers must regroup and look for other ways to make a difference to their customers. One way is through understanding the complete 360-degree view of the customer.