Wisconsin-Based Accelerator Boosts Startups in Insurance and Beyond

The insurance industry is not the only focus of the Madison, Wisconsin-based startup accelerator, gener8tor, but insurance is its oldest and largest operational sector. Founded in 2012 by attorneys Troy Vosseller and Joe Kirgues, gener8tor seeks out startups from around the world and from diverse industries to participate in its programs. Initiated in Milwaukee and Madison, Wis., the company expanded to Minneapolis, Minn., last year and in 2018 will move into Cincinnati, Ohio. On average, five startups are selected to go through each accelerator program. "We make a cash investment in exchange for a small portion of equity in those startups," Vosseller said.