Tech Startups Make Bra Shopping So Much Easier

One of the most orgasmic moments in a woman's day is usually when she gets home and unhooks her bra, freeing her breasts from the sweaty, constrictive cage of cheap lingerie. Bras are often uncomfortable because most mainstream brands in the $28 billion lingerie industry still haven't figured out a sizing process that complements diverse bodies. Technologists have already made high-tech athletic wear commonplace and started re-engineering the shoe industry. Could the tech industry make everyday bras, not just luxury lingerie, garments that women can actually enjoy wearing? The Israeli fashion startup Brayola has raised over $6.4 million to finally moderinze bra shopping.