How Digital 2.0 Is Driving Banking's Next Wave of Change

Together, these led to an effi- ciency- and automation-driven model that made banking more transactional and technology-centric. Banks focused on faster and more convenient transactional services for their end consumers via ATMs, e-cards and telephonic services. Social, mobile, analytics and cloud technologies (the SMAC stack) fueled a second wave of change that is just now taking shape. The role of technology has rapidly changed from a monolithic enabler of efficiency to an engine for personalized and ubiquitous provisioning of banking services for digi- tally connected customers. We now see the emergence of another disruption, known as Digital 2.0, which will leave an altered banking landscape in its wake.