Predictive and AI: Leveraging the Past to Guide the Future of Business

It's safe to say that the next generation of successful businesses will look to Augmented Intelligence (AI) to revolutionize their entire organization. Look no further than IBM and Salesforce's landmark global strategic partnership, which will seamlessly connect IBM Watson and Salesforce Einstein to enable new levels of intelligent customer engagement for companies of all sizes. Rather than be isolated to databases, pulled by queries in response to an ask, data is being integrated throughout an organization's business processes–across Service, Sales, Marketing, and IT–turned into actionable and predictive analytics by intelligent customer and employee-facing apps. However, the conversation in today's global market pivots around not how much data an organization captures, but how it leverages that data to get closer to its customers while maintaining scalability across the enterprise. Data intelligence is powering a new kind of business-customer relationship, based on delivering personal, simple, and consistent experiences.