Customisable Algorithms: an ad stack supercharger - TechNative

In the face of a challenging macroeconomic climate, the UK digital advertising market remains remarkably strong, expected to reach $35.43bn by the end of this year. With advertisers increasingly relying on digital channels for driving brand awareness and sales, platforms like Connected TV (CTV), digital audio and digital out-of-home (DOOH) are picking up a larger slice of the ad spend pie. In contrast to just a few years ago, this investment would have traditionally been allocated to offline media. This is not to say that the industry is without its problems however. The economic situation, amongst other geopolitical pressures, is having an adverse effect on the sector, forcing media planners to think more short-term and reactively.