8 Examples of AI in Marketing - V3B: Marketing and Social Media Agency

Back in November of 2015, Google officially confirmed they had implemented a machine learning AI called RankBrain into their query-filtering process. Rankbrain learns from each user query and applies these learnings to each successive query. Machine learning AI helps Google recognize the natural language people use when they type online and then use this information to provide the most relevant search results. The goal is to optimize the user experience by providing nothing but the highest quality information. RankBrain will play a large role in processing voice search queries as the popularity of home assistants like Alexa and Google Home continue to rise.