The Pepsi Man Is Coming to Save Samsung From Boring Design

Mauro Porcini is, amazingly, Samsung's first ever chief design officer. He's got a hell of a job ahead of him. Samsung has one of the biggest product line ups of any tech brand, yet when it comes to design, it's consistently seen as an "also-ran." While other companies have forged distinctive and instantly recognizable design languages, such as Nothing, Samsung has found itself behind in the style stakes. When you've got Apple as one of your biggest competitors, that's not a great position to be in.