Three businesses using cognitive technology - Watson

February 16, 2017 Written by: Susan C. Daffron Today's businesses are capitalizing on cognitive capabilities to gain a competitive advantage. A recent IBM report surveyed cognitive adopters, and 58 percent said cognitive computing was an essential element of their organization's digital transformation. However, not everyone embracing cognitive is entirely sure what it can do for them. According to the study, 46 percent of early adopters struggle with a roadmap for adoption and only 7 percent report that they have a comprehensive, company-wide strategy.1 Once you understand the possibilities of cognitive technology, it can open up new opportunities for innovation. Here are three examples of organizations that use cognitive technology today to transform their businesses.