How to Start Driving Growth With Data and Artificial Intelligence

You've likely heard that artificial intelligence (AI) is a powerful technology packed with all kinds of potential to enhance your marketing initiatives. You may also be a little anxious about starting to use it, as many marketers are. That's okay -- new technologies are often exciting, but they can also be a bit nerve-wracking. It can be tough not to worry about how to use AI when you're just starting. Is it easy to manage all the data?