Maritz Motivation Solutions and HSBC Innovate with Artificial Intelligence in the Loyalty Sector

"This use of AI with HSBC's card program is one of the first in the loyalty sector and demonstrates that artificial intelligence and machine learning are the future of business," said Jesse Wolfersberger, senior director, decision sciences, Maritz Motivation Solutions. "We're going to witness more companies using AI to engage people in new and innovative ways. We are proud to have a proprietary AI system that makes loyalty programs smarter and more efficient and can result in significant operational cost savings for businesses." Maritz's AI algorithm, also known as machine learning, predicts the rewards a loyalty program member is likely to redeem over the next year. The AI then suggests a redemption category to promote to each member and calculates the percentage of clients likely to redeem in different categories.