How Voice Will Capture Connected Commerce PYMNTS.com

A massive sea change has happened in the world of retail – albeit so subtly and swiftly that most consumers probably never even felt it happen. Shopping went from being a discreet, defined, daily (or weekly or monthly) activity to something that has become like the background noise of modern interaction. As recently as the turn of the century, "going shopping" meant exactly that for over 90 percent of consumers: getting in a car and physically going someplace to make purchases. Flash forward to the closing months of the second decade of the 21st century, and shopping is not so much a thing that consumers go do, so much as something that is happening in the background of everything else customers are already doing. According to the 2019 edition of the PYMNTS How We Will Pay Study, the average consumer does about 12 activities over the course of a day, and makes a purchase during about four of them.