AI in Digital MArketing will improve it for better

AI is the buzzword in current times; it just knows how to be in the news and to be fair I would be disappointed if a thing that has intelligence in its name hasn't figured out a way to do so, or maybe it will be able to do it in the near future. AI is something that has been able to attract almost all the industries one company tried maintaining its gap. Digital marketing companies were somewhat shy of incorporating AI in their work, an industry that had so much to gain from the use of AI in its work. Now we can say it, luxuries of being in the present and having knowledge about the things in the past lets criticise them. It's all in the past, digital marketers has since used AI in the industries in quite a few ways and it has helped make it better in certain aspects.