How AI Localization Differs from Traditional Localization

Localizing content delivers strong business benefits. According to white paper released by Pactera EDGE and Nimdzi Insights, companies that localize the user experience see a 100%–400% increase in sales, and by localizing into just 10 languages, a brand's message will effectively reach 90% of online customers. As brands appreciate the business benefits of localization, they are increasingly turning to artificial intelligence to make localization more effective. This is true especially for large, complex, multinational businesses that need to adapt multiple products and services across hundreds of geographic markets and cultures. In fact, we believe AI can unlock hyperlocal and hyper-personalized experiences that are culturally aware, as my colleague Ilia Shifrin blogged recently.