Adobe Bets the House on Image Generation AI

Adobe is one of the first, but it won't be the last. Adobe has no choice but to innovate, says Roetzer. "You need generative image capabilities baked within Adobe products," he says. This AI arms race means one thing: No matter how you feel about generative AI, it will be a part of any creative tool or platform you use moving forward. In the process, it will disrupt how creators do their work across industries. Generative AI will disrupt different industries at different speeds, says Roetzer. "If you're in a highly conservative, highly regulated industry like healthcare, it's probably not going to move as fast," he says.