How artificial intelligence is transforming the future of digital marketing

Digital marketing relies on leveraging insights from the copious amounts of data that gets created every time a customer interacts with a digital asset. In 2020, we anticipate a significant uptick in the mainstreaming of AI and machine learning use cases in digital marketing across several areas. In the past year, online search has had several AI and machine learning developments. Google is leading the pack with exciting applications in information retrieval. For example, Google's BERT technology can process a word in the context of all the other terms in a sentence, rather than one-by-one in order.