How AI-driven discounting leads to more effective customer engagement

Finding a single price for a product or service is tough work. Pricing a product for a specific customer is even harder work. How retailers engage their customers on this front will make or break the chances of future loyalty -- enter AI. Advanced artificial intelligence has made strides in the travel, automotive and financial services industries. The technology is leveraged in customer service through chatbots, in inventory management for product tracking and to create a more seamless experience through product recommendations.