How marketers can better leverage artificial intelligence

The ultimate role of AI in marketing is to add value and purpose to both brands and customers. AI is a great tool that can augment the idea and capabilities of human marketers. According to the 2017 State of Inbound Report by HubSpot, generating traffic and leads and proving RoI, and lack of budget for marketing activities are the leading challenges that marketers face even today. Data overload from multiple sources, limited resources and time to implement activities, a crowded marketplace and increasing customer expectations make the job all the more difficult. Traditional marketing campaigns are far less efficient in gaining and retaining a customer.