Will creative machines take people's jobs London Business School

Ed Rex believes we're heading towards a world where artificial intelligence will master creativity. Professor Lynda Gratton explains how people should prepare for it. "The secret to creativity is knowing how to hide your sources." This quote is often attributed to Albert Einstein but also to philosopher C.E.M. Joad, among others: a well-hidden source indeed. But the idea behind the phrase raises questions: if creativity is copied, is it original?