What is Artificial Intelligence Marketing & Why is it game-changing

Artificial intelligence marketing is the strategy our modern-day business needs. With the entire population using the internet for one or the other reason, there is a massive dump of data that gets generated every second. This data when analyzed with the right tools, gives insights on what are the needs of the user or customer, what motivates his/her needs, and how those needs can be satisfied. Artificial Intelligence has emerged as a potent marketing tool for businesses to understand their customers better. To model their business that grabs customers' attention, and that aligns with the customer's needs.