How Data Science and Machine Learning can help create better games - Massive

What makes a game fun to play? At Massive, we not only develop games – we also research them and use different innovative technologies and tools to understand the motivations behind playing them. In this article, Alessandro Canossa, who works as a Data Scientist in our Massive Consumer Experience team, talks about the research he and some colleagues have done on player motivation in Tom Clancy's The Division and how it can help shape gameplay as we know it. Every developer wants to make a game that is fun, but fun isn't the same for everyone. When I joined Massive and Ubisoft two years ago, I was thrilled to work at a company where I could actively work with the exciting challenge of deducing advanced intelligence from gameplay data.