OpenText challenges Watson with new platform

OpenText has launched an artificial intelligence platform built on top of OpenText Analytics and Apache Spark. OpenText Magellan uses machine learning to help enterprises better deal with massive quantities of data, both structured and unstructured. Magellan integrates visualization, voice, video, search, text, natural language processing, and semantic and numeric engines, OpenText's Mark Barrenechea wrote in a blog entry last year. "It is an open platform built on open standards like HTML5, Java, SQL, and Hadoop," Barrenechea wrote. "Developers will be able to build on this platform to expand its rich ecosystem. Because it is built on open standards, Magellan is embeddable, offering our customers access to a wealth of well-studied and well-written algorithms."