Using AI To Transform Hollywood's Marketing And Much More - TV[R]EV

Entertainment companies are entering the Age of Data, where they'll have access to more information than ever about their products, their audiences and how to create, market and distribute one to the other. Now, those companies and their leadership have to be ready to embrace the coming huge opportunities, especially as data-driven competitors such as Netflix, MoviePass and Amazon transform the industry. That was one message this morning from Stephen F. DeAngelis, CEO and founder of AI provider Enterra Solutions, speaking before a group of Hollywood technology executives in Beverly Hills. He noted wryly that Hollywood has portrayed AI technologies in dark or at least complicated ways over the years, from the murderous HAL 9000 in 2001: A Space Odyssey to the world-ending SkyNet in the Terminator films to the runaway AIs of Ex Machina and Her. We're quite a ways still from AI with that kind of power and autonomy, DeAngelis said, but he cautioned that people think of AI tools in overly limited ways.