10 Ways Machine Learning Will Transform the Everyday Digital Experience

Machine learning is creating a foothold in the business world, especially when it comes to innovative digital experience, and Web Content Management (WCM) players are diving headfirst into machine learning in the aim of supporting a smart experience across industries. As Forrester's recent industry overview said, "The web CMS market is changing because more organizations recognize the necessity of contextual digital experiences. Every vendor in this landscape is tracking toward this goal."¹ As contextual experiences increasingly become brand differentiators, the ability of machine learning to provide these experiences at scale is massively advantageous. The broad statement that machine learning and other AI technologies are going to infiltrate all corners of our lives, while likely true, paints an often dystopian picture that can be a bit overwhelming.