Using AI to drive pension scheme member engagement – ABAKA – Medium

We believe that the real key to engaging members at scale is by understanding the context of where they are in their life stage and providing relevant and contextual advice based on what they are hoping to achieve both in the short-term as well as the long-term. Artificial Intelligence can help identify behavioural patterns and provide intelligent and contextual guidance based on the individual's circumstances. This can offer the member a vastly improved customer journey which they are crying out for -- simple, intuitive, engaging and personalised. At a high-level, there are 4 key stages of a member journey of how they engage with their pension and in this series of articles we will tackle how AI can deliver relevant advice to help members save more depending on what stage they find themselves in. The amount of data we create and consume is expanding exponentially.