Andy Rubin's Essential Smartphone Has Potential, But Faces Competition From Samsung, Others

In Andy Rubin's past career stops, the former Android co-founder has generally managed to be either ahead of the curve or close to it. At Danger Inc., Rubin helped produce the T-Mobile Sidekick and with Android, he also nurtured the mobile operating system into Apple's biggest competitor in the smartphone marketplace. Essential, the new consumer electronics company from Rubin, doesn't necessarily fit the same mold. At last week's Code Conference, Rubin admitted a smartphone is more "technology evolution" than rocket science. But the upcoming Essential Phone is, at least against the current smartphone market, a similarly aggressive moonshot.