How AI is Changing Digital Marketing - DataScienceCentral.com

Oxford Languages defines AI as the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. For those of us working in the realm of digital marketing, the impact has become even more clear over the last few years. To put things into perspective, 61% of marketers say AI is the most important aspect of their data strategy, according to MemSQL. Have you ever searched for a particular product and then all advertisements you see after that search are for similar products? The power of DMPs (Data Management Platforms) allows AI to gather data from across the Internet – not just a particular website.