Foresight 2020: CX Trends and Predictions

Jayaram Bhat, CEO, Squelch in this article writes about the evolution of customer experience and what marketers can accept in the coming year 2020. As co-founder and CEO of Squelch, I've gotten to know leaders from across the customer experience industry -- from world-class analysts to visionary founders of professional organizations and fellow CEOs of the support and success platforms that make top-notch CX possible. I've also talked with countless agents, managers, and executives who are engaging with customers on the front lines every day. Welcome to the 2019 edition of The Modern Content Marketer's Buyer Guide. About 10 years ago, marketers realized that content is a critical piece of their pie, and have since been working overtime to generate content to help win the prospect's attention.