ModiFace AI Helps Customers Find Their Ideal Hair Color NVIDIA Blog

The days of hair coloring being characterized by failed henna experiments and leaps of faith at salons will soon be a thing of the past, thanks to AI. Episode 4 of our "I Am AI" docuseries introduces ModiFace, a Toronto-based company that's transforming the way people choose new hair colors and, along with it, the multi-billion dollar hair care industry. ModiFace has been bringing augmented reality to the beauty industry for the past decade. The company's founder and CEO, Parham Aarabi, had applied his work on using AI for face tracking and lip detection to enable consumers to see what beauty products would look like when applied. Already a leader in that market, ModiFace is now eyeing the much more ambitious task of letting people virtually try on hair colors. The company's iOS application does just that -- with startling effectiveness -- removing a lot of the inherent mystery that comes with deciding on a new hair color.