Predicting customer lifecycle outcomes with machine learning

In our last article, Lifecycle mapping: uncovering rich, predictive data sources, we discussed the importance of mapping out your customer lifecycle to better understand where your most predictive customer data is hiding. Lifecycle mapping is the first step to using artificial intelligence (AI) to optimize your customer lifecycle marketing initiatives. Now, we'll pose some questions to help identify your predictive customer attributes and lifecycle events, pinpoint where that data is located, and recognize patterns to predict outcomes for future prospects, leads, and customers. Data discovery is the second stage in the customer lifecycle optimization (CLO) process. The primary task of this stage is to expand on your lifecycle map to identify authoritative data sources that establish progress.