Unveiling Einstein: Salesforce's Channel Heads To Dreamforce Eager To Get Into The AI Game

Salesforce partners headed to the Dreamforce mega-conference taking place this week in San Francisco are eagerly awaiting their introduction to Einstein, a broad set of artificial intelligence capabilities that will be infused into almost all of the CRM leader's products. Dreamforce will be Einstein's coming-out party after months of Salesforce teasing an array of cognitive capabilities, such as machine learning and deep learning, that assist users in developing and maintaining relationships with their customers. The AI technology will be offered as native enhancements to apps like the Sales, Service, Marketing, IoT and Analytics clouds, as well as a stand-alone development platform partners can leverage to customize intelligent solutions. As is often the case with the introduction of cutting-edge technologies into established product lines, however, it will be incumbent on the channel to figure out how to monetize Einstein by putting it in the hands of customers. "Ideally, we'll be able to create entirely new enhancements to sales, service and marketing processes using Einstein as a toolset that ultimately drives better user decision-making," Glenn Weinstein, CIO of Indianapolis-based Salesforce partner Appirio, told CRN.