Automation startups see business momentum in India in 2021

Industry executives believe automation went mainstream this year and it has received the right amount of attention at the C-suite level. Also read: India can't make up its mind on PSUs, 30 years after liberalisation For California-based robotic process automation (RPA) company Automation Anywhere, growth in its India market this year has been mainly driven by existing customers migrating to the cloud and those that have completely revisited their operating model due to the pandemic. "Cloud lowers the cost of ownership and it prepares them for a significant scale up when the economy recovers next year. In fact, many of the new logos we have signed up in last 12 months have straightaway started on the cloud," said Milan Sheth, executive vice president-IMEA, Automation Anywhere. While growth this year has been driven by the services sector in the banking space, financial services & insurance (BFSI), utilities and hospital management, next year it will be led by the manufacturing sector.