Break away from the herd: How smart brands are using AI - Watson

In our world of high expectations and ever expanding data on individuals and brands, mastering this data and transforming it into valuable insights to inspire our human connections has become essential for brands. Take a minute and think about this: How do your customers perceive your brand? Is your brand "shy" online and only speaks when spoken to? Or is your brand overly enthusiastic and always waving its hands in your customers' inboxes and social feeds? Is your brand a captivating conversationalist that encourages interaction or one that's a little socially awkward or a little too forced?