Is Artificial Intelligence a Smart Move in B2B Marketing?

In 2017, expect artificial intelligence to become a reality in B2B marketing. Artificial intelligence involves the use of computer systems to perform all kinds of daily tasks that have traditionally required human intelligence. Some of its capabilities include decision-making, visual perception, speech recognition, and language translation. While artificial intelligence has been a staple in science-fiction movies, experts predict that artificial intelligence is about to come to life and have a major impact on the marketing efforts of B2B businesses over the next five years. Yet, too many B2B marketers admit that they are unwise to the ways of artificial intelligence and lack a strong understanding of the advanced technology.