Retailers boost investment in machine learning and voice search to improve digital marketing - Digital Intelligence daily digital marketing research

The CMO Performance Report 2018 report, from digital marketing challenger agency, QueryClick, surveyed over 150 Chief Marketing Officers for UK consumer brands with a revenue of over £150 million and an e-commerce offering, found that 66% of CMOs for large retail brands have plans to invest in machine learning to enhance their digital marketing strategies within the next 12 months. The survey also found that over half (53%) of retailers will invest in voice search technology within the next 12 months. By 2019, the voice recognition market is predicted[1] to be a $601 million industry, and its value is set to accelerate even further as research predicts[2] 50% of all searches will be voice searches by 2020. Overall, 75% of CMOs said their brand will change its SEO strategy to ensure it appears in voice-led search results. Of those, 43% said they would do this within the next 12 months.