The modern marketer's guide to machine learning algorithms

Some of the best opportunities for go-to-market teams center around uncovering inefficiencies in the business -- e.g., reducing marketing waste, accelerating lead or account qualification, optimizing channels and programs. Since the potential returns of improved sales and marketing performance are significant, there's no reason to wait. It's time for every marketer to recognize that an arms race for data is underway, and those who don't evolve the way their businesses operate based on data will soon fall behind. Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.