Apple explains use of differential data in iOS 10

As Apple enters the artificial intelligence realm with iOS 10, leveling with its users about how it plans to collect their data -- and act transparently -- will be key. And that's exactly what the company attempted to do at its developer conference earlier this month. The Cupertino company quietly unfurled its plans to collect data from its users to improve the AI features embedded within Siri in the newest version of its mobile operating system. With the data, Apple hopes to improve its software's abilities to better predict its owners' needs. As privacy concerns grow with consumers, the company will employ "differential privacy," an algorithmic method that seeks to minimize the chances of identifying the data's origin while still allowing Apple to draw key inferences to improve its AI products.