How Leveraging Location Data Can Help Prepare for the AI-First World

Google announced some exciting hardware releases at its #MadeByGoogle event this week, and at these products' core is software that is increasingly focused on machine learning and artificial intelligence. Recently, Google has made strides at becoming an AI-first organization and immersing virtual reality into users' daily lives; marketers should take note of Google's movement in order to begin fully leveraging their location data today. Artificial Intelligence Consumers expect answers to their questions and accurate, locally-relevant results from their mobile devices and personal assistants. CEO Sundar Pichai predicted that the world will move from being mobile-first to AI-first in the near future. Google is acutely aware of the need for a personalized user experience, which is why the goal is to "build a personal Google for each and every user."