Amazon Boosts Machine Learning Initiatives With New Service

Amazon AMZN is making strong efforts toward capitalizing on the growing demand for Machine Learning (ML) based cloud services. This evident from its latest move where its cloud computing arm, Amazon Web Services (AWS) made Amazon Personalize available to general customers. Notably, it helps in training and deployment of private machine learning models. Notably, the new service is a fully managed one that aids in development of applications by managing the entire machine learning pipeline which includes algorithm selection, processing data, feature identification, and optimizing and hosting the results. During the application development, users will be able to address specific product recommendations, customized direct marketing and individualized search results.