Coca-Cola pioneers personalised displays in-store with Google AI - Digital Intelligence daily digital marketing research

The system is powered by Google Cloud technologies and works on any HDMI-ready display that serves as grocery store aisle "end caps", restaurant menu boards, and even interactive cinema posters. The system can be used to offer custom branded video, e-coupons to shoppers. The technical solution uses DoubleClick's ad-serving software to distribute targeted messaging, which opens up many of the approaches familiar to web marketers. The promotional content can range from brand campaigns to store-specific promotional offers, or even app-guided shopping lists, in a move that is widely expected to mark a step-change in the role of point of sale. Integration with other retail systems lets the same approach deliver inventory and sales data, creating both messaging that is more valuable to the shopper, and data that is more valuable to the retailer.